The Lebedevs' cut-price 20p title is biggest winner among national daily papers. i sold nearly 10,000 more copies than the Independent in August as sales of the cut-price daily begin to pull away from Alexander Lebedev's flagship sister title.
i, the UK's first quality national newspaper to launch in 25 years, will go on sale nationwide on Tuesday 26th October 2010. Created by the Independent, i is designed for busy, time-poor readers who want a concise, quality daily paper for just 20p.
Alexander and Evgeny Lebedev are poised to launch a “distilled” version of The Independent, the newspaper they acquired in March, in the hope of attracting readers who have neither the time or energy to read full-sized newspapers.


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